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Sway

Started my next book:  Sway: The Irresistible Pull of Irrational Behavior   by Ori Brafman and Ron Brafman (DB-67217). Yes, they’re brothers.

Tom Hesley

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This entry was posted on Sunday, February 28th, 2010 at 5:11 pm and is filed under Books. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Sway”

  1. Tom Hesley Says:
    February 28th, 2010 at 7:07 pm

    05:00 PM: Read the introduction and chapter one.

    09:05 PM: Red chapters two and three, which talked a lot about the concept of value attribution that interferes with objective human perception and valuation.

    10:40 PM: Read chapter four, which focused on the concept of diagnosis bias, where we humans rapidly form initial opinions of people or situations, and then avoid considering subsequent data about the subject, that does not fit our initial impressions.

  2. Tom Hesley Says:
    March 1st, 2010 at 12:51 pm

    02:47 PM: Read chapter five, the defined and offered examples of the chameleon effect; where a person either rises or falls, to the labels that others assign him. When a boss for example, believes in his subordinates, they tend to perform better and thus, live to his label. The opposite is true also. When he thinks them incompetent, they perform incompetently. Interesting. I suspected this but had no idea that it occupies such a prominent role in determining how people behave.

  3. Tom Hesley Says:
    March 2nd, 2010 at 6:52 am

    Read chapter six. Discussed concepts of fairness and how fairness has different meanings for people of different cultures. One’s sense of what’s fair along with his determination to asure that things turn out fairly, can lead him to irrational behavior.

    Read chapter seven. This book gave examples of how the promise of a monetary reward can make a person resist the objective they’re being paid for, more. Counterintuitive. This is not something that Adam Smith would have written.

    Read chapter eight, on group dynamics and how Supreme Court justices must take steps to avoid falling into a “pack mentality”. It discussed the important role of “the blocker” person in group dynamics. Even when a dissenting opinion seems incompetent, it helps to balance the group and keep it from accelerating wildly into a frienzy of irrational behavior.

    Read the epilogue.

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